At the 15th China Internet Conference 2016 that was launched on June 21st, topics such as “geek economy, sharing economy, and Internet cafe economy†became the highlights. VR, drones, artificial intelligence and other related fields all talked about it. The latest trends in the industry. In the “2016 Global Big Data Application Forum†with the theme of “dancing the whole world and smart futureâ€, the leaders of data products development such as Youmen+, 360, and Ali have brought the most advanced products in the big data industry and set off a new wave of booms. .
The big part of the application of big data is to "intelligent", intelligent data monitoring, service intelligence, and ultimately for people's lives, consumption and entertainment intelligence. The rapid development of the domestic smart TV field is opening up a platform for people's intelligent life. The smart TV gradually uses the screen as an entrance and imports it into the viewer's lifestyle. The living room marketing will be accompanied by users' media use, media consumption, daily life of the audience, and shopping consumption, to realize the concept of “industry +â€.
Combining strengths, feeding technology and the second hand system objectively present the development status of smart TV
It must be admitted that, along with the development of the Internet, smart TVs equipped with smart operating systems have become an important part of family entertainment. China’s leading smart TV advertising and marketing company, Hi-Tech, combined with the nation’s leading third-party marketing data technology company’s second hand system, launched a survey of offline smart TV users in 22 provinces and cities in the second half of 2015. China's first smart television survey report, using the most objective data to restore the true value of smart TV advertising, and promote the healthy and rapid development of smart TV advertising industry.
The offline survey market includes 25 cities including the North, Guangzhou, and Shenzhen, all of which are market coverage areas that advertisers focused on in 2014. The content comprehensively included smart TV media penetration, smart TV media audience attributes, audience smart TV media consumption habits, and audiences' attitudes towards smart TV advertisements, etc., presenting a smart TV global survey report.
The publication of this report has aroused great concern in the industry. The real objective analysis of the survey will provide objective and real marketing data for the majority of advertisers, 4A companies, and media practitioners. In addition, in addition to the census of the smart TV user market, it will also include surveys of users of smart TVs who consume other media at the same time, bringing the first home screen and personal screen interaction data to the industry, providing basic data for integrated multi-screen marketing.
Linked Fragmentation ID to Solve Information Island and Summarize the Status Quo of Smart TV Development
Second hand system as the domestic excellent third-party data monitoring company, Hi-tech as China's smart TV leader, occupied nearly 95% of domestic smart TV advertising market share. The smart TV survey report jointly launched by the two companies is of great reference for the development of domestic smart TV. According to the analysis of the survey data, the following status quo of the development of the smart TV industry can be summarized:
1. The penetration rate of smart TV has shown a rapid growth trend in the past three years. It has reached 41% in the first half of 2015. It has surpassed ordinary flat-panel TVs for the first time and has become the type of TV with the highest penetration rate (most mainstream);
2. Compared to non-smart TVs, smart TVs can increase the user's TV operating rate, and therefore, bring unlimited prospects and room for the value of the startup of smart TVs.
3, smart TV advertising has its own advantages, users prefer external smart devices, seeking more interactive features, prompting users to increase television viewing time. Therefore, the value of advertisements brought by other interactive functions such as on-demand, call-back, etc. has also been significantly improved; smart TV can significantly increase the favorableness and persuasive power of TV-based startup advertisements. Compared with some common types of advertisements, smart TV startup advertisements also have a comparative advantage. Strong competitiveness;
4. The overlap ratio between smart TV and PC users is relatively low. Therefore, smart TVs have strong ad coverage complementarity; smart TVs and mobile phone users have relatively high overlap ratios; therefore, smart TV ads have strong dual-screen interaction potential;
5. The level of development of smart TVs in the second-tier cities has even surpassed that of first-tier cities. The development level of third- and fourth-tier cities has also been level with the first-tier cities.
6. At present, the core group of smart TVs is a family of three (three cities with income, education, and occupation): 3 or more family members, college degree or above, family monthly income of 15,000 yuan or more, and occupation as manager or professional. . Traditional television is still used in rural areas where income is low, education is low, social status is low, and the age is relatively large. Ordinary flat-screen televisions have become popular in large cities and in ordinary working-class families. The audience of smart TVs is obviously more consumer power.
7. Case studies of cross-screen advertising effectiveness show that depending on the budget, the optimal ratio of TV, PC video and smart TV should be adjusted appropriately. The delivery of smart TV is very helpful for high and medium-budget media arrival rates. At the time of low budget, multi-screen combination has no special advantage.
Summary: In 2015, China’s market for IT construction and various services related to big data had a scale of 16 billion yuan, and maintained a growth rate of 20% to 30% in the past few years. Among these, no matter whether it is data realization or production. The most successful one is still the advertising marketing industry. The Smart TV survey report launched by the Hi-Tech Joint Scientific Seconds System has greatly promoted the prosperity and development of the smart TV advertising market and promoted the revolution and evolution of smart TV marketing.
As data products become more and more abundant, data services to all walks of life will be more comprehensive and specific. The rapid development of the smart TV industry makes the living room economy come back. The audience gradually transforms into the user's final conversion into a consumer. Hefei Technology will help more advertisers to provide the most professional big screen placement solution, and enjoy the living room marketing!
The big part of the application of big data is to "intelligent", intelligent data monitoring, service intelligence, and ultimately for people's lives, consumption and entertainment intelligence. The rapid development of the domestic smart TV field is opening up a platform for people's intelligent life. The smart TV gradually uses the screen as an entrance and imports it into the viewer's lifestyle. The living room marketing will be accompanied by users' media use, media consumption, daily life of the audience, and shopping consumption, to realize the concept of “industry +â€.
Combining strengths, feeding technology and the second hand system objectively present the development status of smart TV
It must be admitted that, along with the development of the Internet, smart TVs equipped with smart operating systems have become an important part of family entertainment. China’s leading smart TV advertising and marketing company, Hi-Tech, combined with the nation’s leading third-party marketing data technology company’s second hand system, launched a survey of offline smart TV users in 22 provinces and cities in the second half of 2015. China's first smart television survey report, using the most objective data to restore the true value of smart TV advertising, and promote the healthy and rapid development of smart TV advertising industry.
The offline survey market includes 25 cities including the North, Guangzhou, and Shenzhen, all of which are market coverage areas that advertisers focused on in 2014. The content comprehensively included smart TV media penetration, smart TV media audience attributes, audience smart TV media consumption habits, and audiences' attitudes towards smart TV advertisements, etc., presenting a smart TV global survey report.
The publication of this report has aroused great concern in the industry. The real objective analysis of the survey will provide objective and real marketing data for the majority of advertisers, 4A companies, and media practitioners. In addition, in addition to the census of the smart TV user market, it will also include surveys of users of smart TVs who consume other media at the same time, bringing the first home screen and personal screen interaction data to the industry, providing basic data for integrated multi-screen marketing.
Linked Fragmentation ID to Solve Information Island and Summarize the Status Quo of Smart TV Development
Second hand system as the domestic excellent third-party data monitoring company, Hi-tech as China's smart TV leader, occupied nearly 95% of domestic smart TV advertising market share. The smart TV survey report jointly launched by the two companies is of great reference for the development of domestic smart TV. According to the analysis of the survey data, the following status quo of the development of the smart TV industry can be summarized:
1. The penetration rate of smart TV has shown a rapid growth trend in the past three years. It has reached 41% in the first half of 2015. It has surpassed ordinary flat-panel TVs for the first time and has become the type of TV with the highest penetration rate (most mainstream);
2. Compared to non-smart TVs, smart TVs can increase the user's TV operating rate, and therefore, bring unlimited prospects and room for the value of the startup of smart TVs.
3, smart TV advertising has its own advantages, users prefer external smart devices, seeking more interactive features, prompting users to increase television viewing time. Therefore, the value of advertisements brought by other interactive functions such as on-demand, call-back, etc. has also been significantly improved; smart TV can significantly increase the favorableness and persuasive power of TV-based startup advertisements. Compared with some common types of advertisements, smart TV startup advertisements also have a comparative advantage. Strong competitiveness;
4. The overlap ratio between smart TV and PC users is relatively low. Therefore, smart TVs have strong ad coverage complementarity; smart TVs and mobile phone users have relatively high overlap ratios; therefore, smart TV ads have strong dual-screen interaction potential;
5. The level of development of smart TVs in the second-tier cities has even surpassed that of first-tier cities. The development level of third- and fourth-tier cities has also been level with the first-tier cities.
6. At present, the core group of smart TVs is a family of three (three cities with income, education, and occupation): 3 or more family members, college degree or above, family monthly income of 15,000 yuan or more, and occupation as manager or professional. . Traditional television is still used in rural areas where income is low, education is low, social status is low, and the age is relatively large. Ordinary flat-screen televisions have become popular in large cities and in ordinary working-class families. The audience of smart TVs is obviously more consumer power.
7. Case studies of cross-screen advertising effectiveness show that depending on the budget, the optimal ratio of TV, PC video and smart TV should be adjusted appropriately. The delivery of smart TV is very helpful for high and medium-budget media arrival rates. At the time of low budget, multi-screen combination has no special advantage.
Summary: In 2015, China’s market for IT construction and various services related to big data had a scale of 16 billion yuan, and maintained a growth rate of 20% to 30% in the past few years. Among these, no matter whether it is data realization or production. The most successful one is still the advertising marketing industry. The Smart TV survey report launched by the Hi-Tech Joint Scientific Seconds System has greatly promoted the prosperity and development of the smart TV advertising market and promoted the revolution and evolution of smart TV marketing.
As data products become more and more abundant, data services to all walks of life will be more comprehensive and specific. The rapid development of the smart TV industry makes the living room economy come back. The audience gradually transforms into the user's final conversion into a consumer. Hefei Technology will help more advertisers to provide the most professional big screen placement solution, and enjoy the living room marketing!
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