On September 14, 2010, LED Illuminated China Tour by the Gaogong LED, Zhongshan Semiconductor Lighting Industry Association and Zhongshan Semiconductor Lighting Industry Technology Alliance - the 10th seminar of the National Tour Survey and Industry Seminar in Zhongshan Successfully held. The seminar was held in the conference hall on the third floor of the Crowne Plaza Hotel in Xiaolan Town, Zhongshan City. Experts from the industry turned to the LED industry for the transformation of the traditional lighting industry, breakthroughs and innovations in LED products, design of indoor lighting fixtures, and new benchmarks in chip technology. The innovation of packaging technology and the LED brand strategy were discussed.

The conference attracted more than 300 spectators, Du Jifang, president of Zhongshan Semiconductor Lighting Industry Association, Zhou Xuejun, director of Asia market of Philips Lumileds, Ye Guoguang, general manager of Zhen Mingli LED Business Unit, and general manager of Shenzhen Zhongjing Kechuang Optoelectronics Technology Co., Ltd. Dr. Zhong Qun, CREE South China Lighting Business Manager Zhu Ming, Chairman of Fujian Zhongke Wanbang Optoelectronics Co., Ltd. He Wenming, Jiangsu Xinli Optoelectronics Co., Ltd. Sales Director Gu Zongjun, CTI Huan Testing Technology Co., Ltd. Optoelectronic Project Manager Chen Xiao The speech. Li Xichang, deputy mayor of Xiaolan Town, Zhongshan, delivered a welcome speech on behalf of Xiaolan Town Government.

Zhang Xiaofei: Road conditions and guidelines for traditional lighting to transfer to semiconductor lighting

In the speech, Zhang Xiaofei, CEO of Gaogong LED, deeply analyzed the current situation of LED lighting and traditional lighting in the market and the situation of traditional lighting companies involved in the LED industry, and proposed that traditional lighting companies provide strategies for the transfer of semiconductor lighting.

Zhang Xiaofei pointed out that due to the challenges of LED lighting to traditional lighting, the rapid development of the LED industry, and the increasing support of the LED industry, the transformation of traditional lighting to LED lighting is the general trend. Traditional lighting giants have been cautiously and resolutely transferred to the LED industry, while traditional SMEs have turned to the LED industry to face difficulties such as lack of corresponding funds, technology, manpower, weak channels, and resource integration capabilities.

Zhang Xiaofei proposed the strategy of transferring traditional lighting to LED lighting: M&A or extrusion of LED mid-stream and downstream enterprises until elimination, raising capital for LED upstream enterprises to use capital market, joint multinational giants, and vertical integration. In the process of transforming traditional lighting into the LED industry, it is necessary to combine the existing advantages and sub-areas with LED lighting, make use of the existing channels, make use of the existing “bridges”, and do a good job in service, and at the same time pay attention to changing the propaganda strategy.



Gaogong LED CEO Zhang Xiaofei

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