Since the second half of last year, international key LED companies have announced the sale or spin-off of LED lighting business. On September 23, 2014, the Philips Group announced that it would split the group into two, separate the two businesses of healthcare and lighting, and further establish two companies. Subsequently, on October 27, Samsung Electronics announced the withdrawal of the LED lighting market in all countries and regions except South Korea. Following the announcement of Philips' spin-off from the group, the recent German LED leader Osram has also announced that it will spin off or sell the general lighting business and establish an independent company.
In recent years, the global LED lighting market has grown rapidly, and the LED lighting penetration rate has increased significantly from 11% in 2012 to 33%. In this environment, why are international key LED companies separating LED lighting business one after another? This indicates the LED lighting industry. What are the development trends? What important implications will this bring to the development of the domestic LED lighting industry?
International focus on LED lighting business enterprise stripped reason <br> <br> First, low-margin business lighting, become the development constraints. LED industry chain is long, from chip, package to terminal products, terminal products are divided into color TV, mobile phone and other LED backlight modules, LED display and LED lighting. Most of the international key LED companies have transformed from traditional lighting to LED lighting companies, covering the development and production of the entire industry chain. LED lighting is an important part of its business.
However, in recent years, as market competition has intensified, the profit margin of LED lighting has declined. More than 90% of Samsung's LED revenues are contributed by LED chips used in panel backlight modules, and its influence in the LED lighting market is weak; Philips has the world's first lighting brand and the highest market share in the global lighting industry. However, in recent years, profits have been hovering below 10% for a long time, far below its medical business; Osram plans to split the traditional bulbs, ballasts and LED lamps and systems and the system sector is also not profitable. Therefore, due to the further development of the company and the pressure of investors, these companies have separated the low-profit lighting business.
Second, the rise of China's LED lighting companies, the market competition pressure. China has the world's largest LED lighting production and application market. Due to its low cost and high efficiency, a large number of Chinese companies can launch new products faster, and the prices are closer to ordinary consumers and exported to all regions of the world. With the intensified competition in the global LED lighting industry, international key LED companies have cut prices to seize market share.
In 2014, Philips' LED bulbs dropped from $30 to $10-12, and OSRAM launched lighting products under $10. At the same time, large companies are affected by bloated and inefficient institutions, production costs are higher, and market advantages are gradually lost. Therefore, with the rise of China's LED lighting companies, these companies have divested their lighting business to meet market challenges.
The third is the transformation of the main business, focusing on the high-end part of the industrial chain. In the process of formulating development strategies, international companies often emphasize the concentration of business to the core capabilities of enterprises, and the concentration of resources to core businesses, thereby enhancing the competitive advantage and core competitiveness of enterprises. Samsung Electronics stopped its LED lighting business outside of Korea in order to achieve a more efficient and centralized operation strategy; Philips has concentrated more resources on its technology threshold from the earliest exit of chip manufacturing and TV business to the current sale of lighting business. A more profitable healthcare business; OSRAM's spin-off of the general lighting business is also focused on focusing on high-margin markets such as automotive lighting, smart lighting and solutions. Therefore, these companies have diversified their lighting business initiatives and hope to gather more resources in the high-end part of the industry chain in the process of business transformation.
LED lighting reflects the development of three major trends <br> <br> First, China will become an important market for LED lighting. In 2014, the sales of China's lighting products was 520 billion yuan, a year-on-year increase of 10.6%. Among them, the sales of LED lighting products was 95 billion yuan, a year-on-year increase of 43.9%, and the market penetration rate increased year by year. LED lighting exports amounted to US$9 billion, up 50% year-on-year, with explosive growth in sales in emerging markets such as the US, Europe and Russia.
With the advantage of China manufacturing, with the divesting of LED lighting business by international manufacturers, the global LED lighting product manufacturing base will be transferred to China in the future. In 2015, China's LED lighting output value growth rate will exceed 50%. With the further implementation of the plan to eliminate incandescent lamps in various countries, LED lighting will lead the Chinese LED application market, and the penetration rate will further increase to 25%.
Second, mergers and acquisitions in the field of LED lighting have intensified. With the intensification of competition in the LED industry chain, enterprises in the future will face greater competitive pressures and survival pressures. The integration and mergers and acquisitions among LED companies are more frequent, the strategic intentions are more diversified, and the integration direction is constantly adjusted. concentrated. In 2015, the overall M&A value of the LED industry is expected to exceed 20 billion, and the number of M&A cases with a scale of more than 500 million yuan will continue to increase.
Especially in the field of LED lighting, as the performance of lighting products increases and the cost further declines, the homogenization of products will intensify competition among enterprises. In order to build brand awareness and seize sales channels, lighting companies will usher in a critical period of integration.
The third is the development of lighting products to functional intelligence. As international key enterprises divested the traditional lighting business, they sought to break down the field. In order to move to the high end of the value chain, key enterprises will further strengthen innovative research and development in the fields of automotive lighting, plant lighting, intelligent lighting, etc., and provide alternative lighting solutions for different application environments, making the application of lighting products diversified and intelligent. The development trend.
LED lighting business to Chinese enlightenment <br> <br> First, the LED lighting market investment return to reason. After experiencing the low investment period in 2012, China's LED lighting industry began to rebound in 2013. As the LED manufacturers divest the lighting business, it indicates that the low-margin and low-value industrial chain will continue to shift to China. The relatively low threshold and low-tech characteristics of LED lighting in the industry chain have attracted a group of investors to enter. In order to expand the cost advantage, the existing LED lighting companies will further invest and expand the scale.
In order to avoid the low-level redundant construction of domestic enterprises, it is necessary to develop marketable products based on the LED application market demand, and focus on exploring new sales channels. In view of the different characteristics of each link of the LED industry chain, we will formulate a long-term development strategy based on our own strength and consider rational investment in a comprehensive manner.
The second is to focus on sub-product innovation and quality improvement. The LED lighting business has shifted to the domestic market, indicating that domestic competition has intensified. Domestic enterprises should focus on mining market segments and avoid homogenization competition. To expand the indoor and outdoor general LED lighting market, enterprises should further identify the development direction of different subdivision applications such as commercial lighting, landscape lighting, tunnel lighting, special lighting, street lighting, etc., and develop large, medium and small power LEDs for different application needs. Lighting Products.
Enterprises should strengthen technology upgrades, promote the conversion of medium and low-end production capacity to medium and high-end production capacity, refine the division of labor and cooperation, and avoid low-cost vicious competition for the same products. On the other hand, enterprises should pay attention to improving product quality. Europe and the United States have strict requirements on the performance of LED products. By increasing the quality of products, we can expand the scale of export. Enterprises should regularly check the safety, energy saving and environmental protection indicators of LED light source, lamps and their accessories, and strengthen their own management.
The third is to seize the opportunity to reserve core intellectual property rights. International manufacturers can provide opportunities for international companies to acquire M&A through the sale or spin-off of the lighting business. In the process of M&A, domestic enterprises can obtain rich LED patent technology. Previously, the Philips Lighting business was acquired by China and obtained more than 600 patents on LED production and automotive lighting, providing an important basis for domestic enterprises to enhance intellectual property reserves and strengthen technology research and development.
Domestic enterprises should seize the opportunity, innovate and drive technology research and development, accumulate the core intellectual property rights of enterprises, and at the same time use international acquisitions and mergers and acquisitions among enterprises to strengthen external resources for M&A and enhance the overall strength of the domestic LED industry.
In recent years, the global LED lighting market has grown rapidly, and the LED lighting penetration rate has increased significantly from 11% in 2012 to 33%. In this environment, why are international key LED companies separating LED lighting business one after another? This indicates the LED lighting industry. What are the development trends? What important implications will this bring to the development of the domestic LED lighting industry?
International focus on LED lighting business enterprise stripped reason <br> <br> First, low-margin business lighting, become the development constraints. LED industry chain is long, from chip, package to terminal products, terminal products are divided into color TV, mobile phone and other LED backlight modules, LED display and LED lighting. Most of the international key LED companies have transformed from traditional lighting to LED lighting companies, covering the development and production of the entire industry chain. LED lighting is an important part of its business.
However, in recent years, as market competition has intensified, the profit margin of LED lighting has declined. More than 90% of Samsung's LED revenues are contributed by LED chips used in panel backlight modules, and its influence in the LED lighting market is weak; Philips has the world's first lighting brand and the highest market share in the global lighting industry. However, in recent years, profits have been hovering below 10% for a long time, far below its medical business; Osram plans to split the traditional bulbs, ballasts and LED lamps and systems and the system sector is also not profitable. Therefore, due to the further development of the company and the pressure of investors, these companies have separated the low-profit lighting business.
Second, the rise of China's LED lighting companies, the market competition pressure. China has the world's largest LED lighting production and application market. Due to its low cost and high efficiency, a large number of Chinese companies can launch new products faster, and the prices are closer to ordinary consumers and exported to all regions of the world. With the intensified competition in the global LED lighting industry, international key LED companies have cut prices to seize market share.
In 2014, Philips' LED bulbs dropped from $30 to $10-12, and OSRAM launched lighting products under $10. At the same time, large companies are affected by bloated and inefficient institutions, production costs are higher, and market advantages are gradually lost. Therefore, with the rise of China's LED lighting companies, these companies have divested their lighting business to meet market challenges.
The third is the transformation of the main business, focusing on the high-end part of the industrial chain. In the process of formulating development strategies, international companies often emphasize the concentration of business to the core capabilities of enterprises, and the concentration of resources to core businesses, thereby enhancing the competitive advantage and core competitiveness of enterprises. Samsung Electronics stopped its LED lighting business outside of Korea in order to achieve a more efficient and centralized operation strategy; Philips has concentrated more resources on its technology threshold from the earliest exit of chip manufacturing and TV business to the current sale of lighting business. A more profitable healthcare business; OSRAM's spin-off of the general lighting business is also focused on focusing on high-margin markets such as automotive lighting, smart lighting and solutions. Therefore, these companies have diversified their lighting business initiatives and hope to gather more resources in the high-end part of the industry chain in the process of business transformation.
LED lighting reflects the development of three major trends <br> <br> First, China will become an important market for LED lighting. In 2014, the sales of China's lighting products was 520 billion yuan, a year-on-year increase of 10.6%. Among them, the sales of LED lighting products was 95 billion yuan, a year-on-year increase of 43.9%, and the market penetration rate increased year by year. LED lighting exports amounted to US$9 billion, up 50% year-on-year, with explosive growth in sales in emerging markets such as the US, Europe and Russia.
With the advantage of China manufacturing, with the divesting of LED lighting business by international manufacturers, the global LED lighting product manufacturing base will be transferred to China in the future. In 2015, China's LED lighting output value growth rate will exceed 50%. With the further implementation of the plan to eliminate incandescent lamps in various countries, LED lighting will lead the Chinese LED application market, and the penetration rate will further increase to 25%.
Second, mergers and acquisitions in the field of LED lighting have intensified. With the intensification of competition in the LED industry chain, enterprises in the future will face greater competitive pressures and survival pressures. The integration and mergers and acquisitions among LED companies are more frequent, the strategic intentions are more diversified, and the integration direction is constantly adjusted. concentrated. In 2015, the overall M&A value of the LED industry is expected to exceed 20 billion, and the number of M&A cases with a scale of more than 500 million yuan will continue to increase.
Especially in the field of LED lighting, as the performance of lighting products increases and the cost further declines, the homogenization of products will intensify competition among enterprises. In order to build brand awareness and seize sales channels, lighting companies will usher in a critical period of integration.
The third is the development of lighting products to functional intelligence. As international key enterprises divested the traditional lighting business, they sought to break down the field. In order to move to the high end of the value chain, key enterprises will further strengthen innovative research and development in the fields of automotive lighting, plant lighting, intelligent lighting, etc., and provide alternative lighting solutions for different application environments, making the application of lighting products diversified and intelligent. The development trend.
LED lighting business to Chinese enlightenment <br> <br> First, the LED lighting market investment return to reason. After experiencing the low investment period in 2012, China's LED lighting industry began to rebound in 2013. As the LED manufacturers divest the lighting business, it indicates that the low-margin and low-value industrial chain will continue to shift to China. The relatively low threshold and low-tech characteristics of LED lighting in the industry chain have attracted a group of investors to enter. In order to expand the cost advantage, the existing LED lighting companies will further invest and expand the scale.
In order to avoid the low-level redundant construction of domestic enterprises, it is necessary to develop marketable products based on the LED application market demand, and focus on exploring new sales channels. In view of the different characteristics of each link of the LED industry chain, we will formulate a long-term development strategy based on our own strength and consider rational investment in a comprehensive manner.
The second is to focus on sub-product innovation and quality improvement. The LED lighting business has shifted to the domestic market, indicating that domestic competition has intensified. Domestic enterprises should focus on mining market segments and avoid homogenization competition. To expand the indoor and outdoor general LED lighting market, enterprises should further identify the development direction of different subdivision applications such as commercial lighting, landscape lighting, tunnel lighting, special lighting, street lighting, etc., and develop large, medium and small power LEDs for different application needs. Lighting Products.
Enterprises should strengthen technology upgrades, promote the conversion of medium and low-end production capacity to medium and high-end production capacity, refine the division of labor and cooperation, and avoid low-cost vicious competition for the same products. On the other hand, enterprises should pay attention to improving product quality. Europe and the United States have strict requirements on the performance of LED products. By increasing the quality of products, we can expand the scale of export. Enterprises should regularly check the safety, energy saving and environmental protection indicators of LED light source, lamps and their accessories, and strengthen their own management.
The third is to seize the opportunity to reserve core intellectual property rights. International manufacturers can provide opportunities for international companies to acquire M&A through the sale or spin-off of the lighting business. In the process of M&A, domestic enterprises can obtain rich LED patent technology. Previously, the Philips Lighting business was acquired by China and obtained more than 600 patents on LED production and automotive lighting, providing an important basis for domestic enterprises to enhance intellectual property reserves and strengthen technology research and development.
Domestic enterprises should seize the opportunity, innovate and drive technology research and development, accumulate the core intellectual property rights of enterprises, and at the same time use international acquisitions and mergers and acquisitions among enterprises to strengthen external resources for M&A and enhance the overall strength of the domestic LED industry.
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