[Wen|High-tech LED lighting channel reporter Zhou Jianhua] In the first half of this year, Guoxing Optoelectronics has gained a lot in terms of its main business packaging devices and finished channel construction. Not only that, its subsidiary, National Star Semiconductor, currently The chip produced is already in the packaging business of National Star Optoelectronics. The vertical integration of the entire industrial chain in the midstream and downstream of Guoxing Optoelectronics has been completed.
Guoxing Optoelectronics is currently continuing to advance in brand and channel construction. This year, we held distributor conferences and new product launches in Henan, Jiangsu, Zhejiang, Anhui, Shandong, Jiangxi, Sichuan and Other places, and actively expanded lighting distribution channels. Up to now, Guoxing Optoelectronics has more than 10 operation centers, 2 direct sales offices and more than 1,000 outlets in various markets across the country. It can be seen that under the advantage of the integration and optimization of the industrial chain in the future, Guoxing Optoelectronics will have a strong performance in channel penetration.
The channel has been developed and the revenue has increased year-on-year. “In recent years, our brand and channel construction have continued to advance. The brand and channel construction projects of the company's super-raised capital investment projects have been steadily advanced. This year, successively in Henan, Jiangsu, Zhejiang, Anhui, Shandong, Jiangxi, Sichuan. At the same time, the company held dealer conferences. At present, the company has more than 10 operation centers, 2 direct operations offices and more than 1,000 outlets in various markets across the country.†Xu Zhenfeng, general manager of Guoxing Lighting Division, confidently concluded.
In October 2012, the first operation center of Guoxing LED Lighting--Jiangsu Operation Center was officially announced in the lighting city of Zouqu District, Changzhou City. This also marks the official entry of Guoxing Optoelectronics into the field of general lighting, and has made great strides in the construction of market channels. And attack the city slightly.
At that time, Guoxing LED Lighting held its first product promotion conference in Changzhou. More than 100 lighting distributors from various counties and cities in Jiangsu Province attended the conference. More than 30 county and city dealers placed orders or joined the store.
After two years of deep cultivation, the sales volume of Guoxing LED Lighting in Jiangsu has been growing steadily, and the brand awareness and channel influence have continued to rise, becoming the national model market.
“In 2014, the performance goal of Guoxing Optoelectronics Jiangsu Operation Center is doubled. At present, the overall planning is becoming clearer. The channel development will continue, fill the vacant area, introduce more cost-effective products to drive the market, and improve the national star LED lighting brand. Market satisfaction and reputation.†Fu Jianhua, general manager of Guoxing Optoelectronics Jiangsu Operations Center, told the reporter.
"The market is always a combination of 'risk' and 'machine'. Jiangsu is one of the nation's non-negligible lighting markets. The intensity of competition can be imagined, but Guoxing LED lighting has proved itself with strength." Fu Jianhua said.
It is reported that Guoxing Optoelectronics Jiangsu Operation Center has won a new facade on the 4th floor of Phase 2 of Guanghui Lighting Market in Zouqu District of Changzhou this year to focus on product image display and brand promotion.
In fact, as early as 2006, Guoxing Optoelectronics began to get involved in the LED lighting application market, but at the time it was invisible and engineering channels, and it sold the application products of Guoxing LED lighting by serving design agencies, trading companies or engineering installation units. .
At present, Guoxing LED Lighting adheres to the simultaneous development of distribution channels and engineering channels. On the one hand, it assists dealers around the country to follow up projects across the country, and on the other hand, through engineering strategic partners to develop new projects, currently in the country. A large number of engineering projects have been completed, and the product quality and after-sales service reputation are excellent. In 2013, Guoxing LED Lighting won the “Engineering Channel†and “Circulation Channel†Double Golden Globe Awards.
According to data from the Institute of Advanced Engineering, the penetration rate of LED general-purpose lighting in China in 2013 was around 20%, and it is expected to reach around 30% in 2014. In 2013, the global LED general-purpose lighting output penetration rate was about 17%, and it is expected to exceed 25% in 2014. At the same time, the market capacity has increased greatly, which means that channel competition has gradually entered a fever.
Since the second half of 2012, the investment promotion conference and new product promotion of the LED lighting industry will be overwhelming. In order to promote new LED lighting products and expand the dealer team to pave the way, the company has 18 martial arts.
Lighting listed companies are also unable to be independent and forced to get involved in this war without smoke. Since 2013, major lighting listed companies have also begun to “staking the landâ€, such as Guoxing Optoelectronics, Sunlight Lighting, NVC Lighting, Foshan Lighting, and Yiguang Lighting.
According to market feedback, in the first quarter of 2014, Guoxing LED Lighting launched the second round of investment activities for general lighting products. Since April, National Star LED Lighting has kicked off the National New Product Promotion Conference.
At the "National Star Optoelectronics Henan Distributor Conference and New Product Launch Conference 2014" at the beginning of April, Xu Zhenfeng, general manager of Guoxing Optoelectronics Lighting Division, said that since the official entry into the Henan market in September 2013, Guoxing LED lighting has been in Henan. The market has successfully held more than 60 dealers, and its popularity has been rising. Its product quality is well-known and has gained the trust of more and more end users. National Star LED Lighting will continue to increase its efforts to achieve more than 90% coverage in the city and county markets in Henan Province.
“National Star LED lighting products are of good quality, with medium and high-end products as the market positioning, and its market recognition is very high. Over the past year, Guoxing LED lighting has opened several stores in Chengdu, Jinfu Lighting The city and the force lamp are all in the Huanggang port. The sales volume is better LED downlights, spotlights and lamps, etc.. Wang Bozhen, Chengdu Guoxing LED lighting distributor told reporters.
The channel development progressed smoothly, which drove the overall performance of the group to be gratifying. From the first half of 2014, Guoxing Optoelectronics realized operating income of 727.119 million yuan, an increase of 32.45% over the same period of the previous year; operating profit of 69.254 million yuan, an increase of 70.67% over the same period of the previous year; net profit attributable to owners of listed companies was 64.449 million Yuan, an increase of 29.30% over the same period of the previous year, the comprehensive gross profit margin of products was 25.01%.
With the increase of the number of operation centers and dealers, the number of National Star LED lighting sales teams is also increasing. In the past two years, the sales team of Guoxing LED lighting has increased from 20 to nearly 100; while the sales contributed by the finished channels are close. 200 million yuan.
The threshold is steadily relaxed. The price/performance ratio is gradually emerging. “Since 2014, the national star LED lighting channel joining policy has become more flexible and more attractive, and the support for advertising has been more powerful. The purpose is to show the market that the national star LED lighting firm channel construction Confidence and determination.†Xu Zhenfeng, general manager of Guoxing Lighting Division, said that the benefits brought by the more flexible joining policy are directly reflected in the increase in the number of dealers. The popularity of Guoxing LED lighting in the terminal market is increasing and the merchants are on the national star. The market confidence of LED lighting has been further enhanced.
As of now, the number of dealers in National Star LED Lighting in 2014 increased by 80% compared with 2013. It is understood that the adjustment of its channel strategy this year is mainly to lower the threshold of joining according to the needs of customers.
“Before many dealers wanted to be a national star LED lighting brand, the operating capacity and market development ability is very good, but given the high initial order amount, it is very regrettable not to join. In order to give similar dealers the opportunity to join the national star LED lighting, we The threshold for joining is appropriately reduced, but there is no requirement for the store area and sales tasks, so as to ensure the quality of the dealers.†Xu Zhenfeng added.
At the same time as the adjustment of the threshold, Guoxing LED lighting also continuously improves the price/performance ratio of the products. In 2014, the price of National Star LED products was lowered. For example, the price of 5W downlights was lowered by 8%, and the price of T8 glass lamps was lowered by 16%.
“National Star LED lighting is very obvious this year, especially in terms of price. The sales in the first eight months of this year must have increased. The main reason is that the price has dropped, and it is more convenient to get the goods. The T8 lamp was 40 yuan last year. It will be available for about 30 yuan this year." An agent in Xiamen said.
"Our product research and development has always been committed to innovation and differentiation, only in this way can reflect the cost performance and core competitiveness." Xu Zhenfeng, general manager of the National Star Lighting Division pointed out.
He said, for example, the product of Guoxing LED Lighting, which was mainly promoted in the second half of this year, is the Yuexin series T5 bracket lamp, which is mainly used in the fields of dark trough, background wall, advertising signboard, light box and mirror headlight. The square T5 bracket breaks the conventional T5 round design, is beautiful and has many patents, which is very popular among dealers and end customers. At present, the market response of this product is very good, with sales exceeding 1.5 million in the first three months.
At the same time, in July this year, National Star LED Lighting launched the FA series of COB ceiling lights. Currently, these two products are carrying out the promotion of “National Star? Hurricane Action†in the country.
“Guo Xing Optoelectronics has 38 years of experience in the LED industry, more than 200 R&D teams, 219 authorized patents, and nearly 10 new product launches held in the first three quarters of this year, combined with the vertical integration of the LED industry and confidence in market input. Etc. These are the reasons why National Star LED lighting can gain favor and recognition from the market.†Dr. Wang Sen, General Manager of Guoxing Optoelectronics pointed out.
He believes that the ultimate pursuit of cooperation between manufacturers is nothing more than "match and win-win." For enterprises, at this stage, it is necessary to first grasp the channel vendors in their hands. This has its rationality and inevitability, but this is only the beginning. If the product cost performance and policy services cannot keep up, the agent brand can not bring profits to the dealers. Or the development of the space, the end result is "opposite."
Deep integration of the industry chain Intensive penetration of the network In 1976, Guoxing Optoelectronics saw that the LED indicator market is about to start. It is one of the first LED companies to introduce the Lamp tube in the mainland; in 2000, the chip LED just entered the market, domestically. It is still blank, and Guoxing Optoelectronics is the first to introduce Chip LED products. At the end of 2013, Guoxing Optoelectronics became the first packaging enterprise in the mainland to produce 1010 small-pitch devices. With the rise of LED lighting, the development of white light devices as the packaging giant's National Star Optoelectronics has also received more and more attention from the outside world.
"Dare to be first, strategy ahead" has always been one of the successful tools of Guoxing Optoelectronics.
"In fact, the current flip-chip, EMC, chip-level packaging products on the market, Guoxing Optoelectronics has been doing technical reserves a few years ago." Zhao Sen, general manager of sales of Guoxing Optoelectronics White Light Devices Division, said.
Packaging is a strong business of Guoxing Optoelectronics, but if it is simply packaged, the packaging factory often suffers from the combination of upstream and downstream forces. Up-package companies are constrained by the supply of upstream chip factories, unable to control the quality and price, and can not grasp the rapid changes in the terminal application market.
For this development trend, Guoxing Optoelectronics was considered in 2008, so there is a development strategy of “based on packaging, bigger and stronger, timely extension of the industrial chain, and vertical integrationâ€.
Guoxing Optoelectronics has basically completed the vertical integration of the LED industry. Upstream, Guoxing Semiconductor has achieved mass production. The chips it produces have also been supplied by Guoxing Optoelectronics. The business volume of midstream and device products continues to increase. Among them, the production capacity of SMD LED is the first in mainland China; the channels for downstream lighting are well-developed, and the achievements are remarkable. The research and development have successively achieved technological breakthroughs, and the lighting engineering cases are spread all over the world.
"With the rapid development of the LED industry, the advantages of the integrated integration of Guoxing Optoelectronics will be more obvious, and the company's prospects will be even better."
In August of this year, Guoxing Optoelectronics was officially opened in the LED Experience Hall of the South District of Huabao Factory. It covers an area of ​​890m. It is mainly divided into several exhibition areas, including corporate culture zone, LED knowledge dissemination zone, and upstream LED chip display area. Midstream LED package display area, LED downstream lighting application display area, LED lighting experience train, commercial lighting scene simulation area, hotel lighting scene simulation area, home lighting scene model, office lighting scene simulation area, industrial lighting scene simulation area, outdoor lighting scene Simulation zone and innovative use and future outlook zones.
It not only fully demonstrates the comprehensive strength of Guoxing Optoelectronics' 45 years of glorious history, scientific research strength, industrial chain advantage and corporate culture, but also popularizes the LED lighting principle, product advantages and development trends.
For the next step of the LED lighting channel, Guoxing Optoelectronics still uses the regional total generation and centralized operation methods to make the work fine.
“Our sales team is expanding the secondary dealers one by one, one by one, and one by one. They are also responsible for the sales team formation, market development, advertising, store staff training and follow-up project follow-up work. Xu Zhenfeng, general manager of the National Star Lighting Division, said that for each dealer, the company will set up corresponding protection areas for them to maximize their interests.
"National Star LED lighting is a real route. There are not too many exaggerated advertisements. The development of channels is also a step by step. It will not overwhelm the construction channel outlets, but through market research, choose strong dealers to cooperate. "Chengbo Guoxing LED lighting distributor Wang Bozhen gave a pertinent evaluation.
Guoxing LED lighting relies on the company's strong R&D and innovation strength, and constantly introduces new products. In addition, the market positioning is clear, and the product system based on commercial lighting, light source products and outdoor lighting is determined, and the advantages in the LED lighting market will be increasingly Obviously, we will continue to use the strength of technology research and development and market development to continue the brilliant chapter of National Star LED lighting.
Guoxing Optoelectronics is currently continuing to advance in brand and channel construction. This year, we held distributor conferences and new product launches in Henan, Jiangsu, Zhejiang, Anhui, Shandong, Jiangxi, Sichuan and Other places, and actively expanded lighting distribution channels. Up to now, Guoxing Optoelectronics has more than 10 operation centers, 2 direct sales offices and more than 1,000 outlets in various markets across the country. It can be seen that under the advantage of the integration and optimization of the industrial chain in the future, Guoxing Optoelectronics will have a strong performance in channel penetration.
The channel has been developed and the revenue has increased year-on-year. “In recent years, our brand and channel construction have continued to advance. The brand and channel construction projects of the company's super-raised capital investment projects have been steadily advanced. This year, successively in Henan, Jiangsu, Zhejiang, Anhui, Shandong, Jiangxi, Sichuan. At the same time, the company held dealer conferences. At present, the company has more than 10 operation centers, 2 direct operations offices and more than 1,000 outlets in various markets across the country.†Xu Zhenfeng, general manager of Guoxing Lighting Division, confidently concluded.
In October 2012, the first operation center of Guoxing LED Lighting--Jiangsu Operation Center was officially announced in the lighting city of Zouqu District, Changzhou City. This also marks the official entry of Guoxing Optoelectronics into the field of general lighting, and has made great strides in the construction of market channels. And attack the city slightly.
At that time, Guoxing LED Lighting held its first product promotion conference in Changzhou. More than 100 lighting distributors from various counties and cities in Jiangsu Province attended the conference. More than 30 county and city dealers placed orders or joined the store.
After two years of deep cultivation, the sales volume of Guoxing LED Lighting in Jiangsu has been growing steadily, and the brand awareness and channel influence have continued to rise, becoming the national model market.
“In 2014, the performance goal of Guoxing Optoelectronics Jiangsu Operation Center is doubled. At present, the overall planning is becoming clearer. The channel development will continue, fill the vacant area, introduce more cost-effective products to drive the market, and improve the national star LED lighting brand. Market satisfaction and reputation.†Fu Jianhua, general manager of Guoxing Optoelectronics Jiangsu Operations Center, told the reporter.
"The market is always a combination of 'risk' and 'machine'. Jiangsu is one of the nation's non-negligible lighting markets. The intensity of competition can be imagined, but Guoxing LED lighting has proved itself with strength." Fu Jianhua said.
It is reported that Guoxing Optoelectronics Jiangsu Operation Center has won a new facade on the 4th floor of Phase 2 of Guanghui Lighting Market in Zouqu District of Changzhou this year to focus on product image display and brand promotion.
In fact, as early as 2006, Guoxing Optoelectronics began to get involved in the LED lighting application market, but at the time it was invisible and engineering channels, and it sold the application products of Guoxing LED lighting by serving design agencies, trading companies or engineering installation units. .
At present, Guoxing LED Lighting adheres to the simultaneous development of distribution channels and engineering channels. On the one hand, it assists dealers around the country to follow up projects across the country, and on the other hand, through engineering strategic partners to develop new projects, currently in the country. A large number of engineering projects have been completed, and the product quality and after-sales service reputation are excellent. In 2013, Guoxing LED Lighting won the “Engineering Channel†and “Circulation Channel†Double Golden Globe Awards.
According to data from the Institute of Advanced Engineering, the penetration rate of LED general-purpose lighting in China in 2013 was around 20%, and it is expected to reach around 30% in 2014. In 2013, the global LED general-purpose lighting output penetration rate was about 17%, and it is expected to exceed 25% in 2014. At the same time, the market capacity has increased greatly, which means that channel competition has gradually entered a fever.
Since the second half of 2012, the investment promotion conference and new product promotion of the LED lighting industry will be overwhelming. In order to promote new LED lighting products and expand the dealer team to pave the way, the company has 18 martial arts.
Lighting listed companies are also unable to be independent and forced to get involved in this war without smoke. Since 2013, major lighting listed companies have also begun to “staking the landâ€, such as Guoxing Optoelectronics, Sunlight Lighting, NVC Lighting, Foshan Lighting, and Yiguang Lighting.
According to market feedback, in the first quarter of 2014, Guoxing LED Lighting launched the second round of investment activities for general lighting products. Since April, National Star LED Lighting has kicked off the National New Product Promotion Conference.
At the "National Star Optoelectronics Henan Distributor Conference and New Product Launch Conference 2014" at the beginning of April, Xu Zhenfeng, general manager of Guoxing Optoelectronics Lighting Division, said that since the official entry into the Henan market in September 2013, Guoxing LED lighting has been in Henan. The market has successfully held more than 60 dealers, and its popularity has been rising. Its product quality is well-known and has gained the trust of more and more end users. National Star LED Lighting will continue to increase its efforts to achieve more than 90% coverage in the city and county markets in Henan Province.
“National Star LED lighting products are of good quality, with medium and high-end products as the market positioning, and its market recognition is very high. Over the past year, Guoxing LED lighting has opened several stores in Chengdu, Jinfu Lighting The city and the force lamp are all in the Huanggang port. The sales volume is better LED downlights, spotlights and lamps, etc.. Wang Bozhen, Chengdu Guoxing LED lighting distributor told reporters.
The channel development progressed smoothly, which drove the overall performance of the group to be gratifying. From the first half of 2014, Guoxing Optoelectronics realized operating income of 727.119 million yuan, an increase of 32.45% over the same period of the previous year; operating profit of 69.254 million yuan, an increase of 70.67% over the same period of the previous year; net profit attributable to owners of listed companies was 64.449 million Yuan, an increase of 29.30% over the same period of the previous year, the comprehensive gross profit margin of products was 25.01%.
With the increase of the number of operation centers and dealers, the number of National Star LED lighting sales teams is also increasing. In the past two years, the sales team of Guoxing LED lighting has increased from 20 to nearly 100; while the sales contributed by the finished channels are close. 200 million yuan.
The threshold is steadily relaxed. The price/performance ratio is gradually emerging. “Since 2014, the national star LED lighting channel joining policy has become more flexible and more attractive, and the support for advertising has been more powerful. The purpose is to show the market that the national star LED lighting firm channel construction Confidence and determination.†Xu Zhenfeng, general manager of Guoxing Lighting Division, said that the benefits brought by the more flexible joining policy are directly reflected in the increase in the number of dealers. The popularity of Guoxing LED lighting in the terminal market is increasing and the merchants are on the national star. The market confidence of LED lighting has been further enhanced.
As of now, the number of dealers in National Star LED Lighting in 2014 increased by 80% compared with 2013. It is understood that the adjustment of its channel strategy this year is mainly to lower the threshold of joining according to the needs of customers.
“Before many dealers wanted to be a national star LED lighting brand, the operating capacity and market development ability is very good, but given the high initial order amount, it is very regrettable not to join. In order to give similar dealers the opportunity to join the national star LED lighting, we The threshold for joining is appropriately reduced, but there is no requirement for the store area and sales tasks, so as to ensure the quality of the dealers.†Xu Zhenfeng added.
At the same time as the adjustment of the threshold, Guoxing LED lighting also continuously improves the price/performance ratio of the products. In 2014, the price of National Star LED products was lowered. For example, the price of 5W downlights was lowered by 8%, and the price of T8 glass lamps was lowered by 16%.
“National Star LED lighting is very obvious this year, especially in terms of price. The sales in the first eight months of this year must have increased. The main reason is that the price has dropped, and it is more convenient to get the goods. The T8 lamp was 40 yuan last year. It will be available for about 30 yuan this year." An agent in Xiamen said.
"Our product research and development has always been committed to innovation and differentiation, only in this way can reflect the cost performance and core competitiveness." Xu Zhenfeng, general manager of the National Star Lighting Division pointed out.
He said, for example, the product of Guoxing LED Lighting, which was mainly promoted in the second half of this year, is the Yuexin series T5 bracket lamp, which is mainly used in the fields of dark trough, background wall, advertising signboard, light box and mirror headlight. The square T5 bracket breaks the conventional T5 round design, is beautiful and has many patents, which is very popular among dealers and end customers. At present, the market response of this product is very good, with sales exceeding 1.5 million in the first three months.
At the same time, in July this year, National Star LED Lighting launched the FA series of COB ceiling lights. Currently, these two products are carrying out the promotion of “National Star? Hurricane Action†in the country.
“Guo Xing Optoelectronics has 38 years of experience in the LED industry, more than 200 R&D teams, 219 authorized patents, and nearly 10 new product launches held in the first three quarters of this year, combined with the vertical integration of the LED industry and confidence in market input. Etc. These are the reasons why National Star LED lighting can gain favor and recognition from the market.†Dr. Wang Sen, General Manager of Guoxing Optoelectronics pointed out.
He believes that the ultimate pursuit of cooperation between manufacturers is nothing more than "match and win-win." For enterprises, at this stage, it is necessary to first grasp the channel vendors in their hands. This has its rationality and inevitability, but this is only the beginning. If the product cost performance and policy services cannot keep up, the agent brand can not bring profits to the dealers. Or the development of the space, the end result is "opposite."
Deep integration of the industry chain Intensive penetration of the network In 1976, Guoxing Optoelectronics saw that the LED indicator market is about to start. It is one of the first LED companies to introduce the Lamp tube in the mainland; in 2000, the chip LED just entered the market, domestically. It is still blank, and Guoxing Optoelectronics is the first to introduce Chip LED products. At the end of 2013, Guoxing Optoelectronics became the first packaging enterprise in the mainland to produce 1010 small-pitch devices. With the rise of LED lighting, the development of white light devices as the packaging giant's National Star Optoelectronics has also received more and more attention from the outside world.
"Dare to be first, strategy ahead" has always been one of the successful tools of Guoxing Optoelectronics.
"In fact, the current flip-chip, EMC, chip-level packaging products on the market, Guoxing Optoelectronics has been doing technical reserves a few years ago." Zhao Sen, general manager of sales of Guoxing Optoelectronics White Light Devices Division, said.
Packaging is a strong business of Guoxing Optoelectronics, but if it is simply packaged, the packaging factory often suffers from the combination of upstream and downstream forces. Up-package companies are constrained by the supply of upstream chip factories, unable to control the quality and price, and can not grasp the rapid changes in the terminal application market.
For this development trend, Guoxing Optoelectronics was considered in 2008, so there is a development strategy of “based on packaging, bigger and stronger, timely extension of the industrial chain, and vertical integrationâ€.
Guoxing Optoelectronics has basically completed the vertical integration of the LED industry. Upstream, Guoxing Semiconductor has achieved mass production. The chips it produces have also been supplied by Guoxing Optoelectronics. The business volume of midstream and device products continues to increase. Among them, the production capacity of SMD LED is the first in mainland China; the channels for downstream lighting are well-developed, and the achievements are remarkable. The research and development have successively achieved technological breakthroughs, and the lighting engineering cases are spread all over the world.
"With the rapid development of the LED industry, the advantages of the integrated integration of Guoxing Optoelectronics will be more obvious, and the company's prospects will be even better."
In August of this year, Guoxing Optoelectronics was officially opened in the LED Experience Hall of the South District of Huabao Factory. It covers an area of ​​890m. It is mainly divided into several exhibition areas, including corporate culture zone, LED knowledge dissemination zone, and upstream LED chip display area. Midstream LED package display area, LED downstream lighting application display area, LED lighting experience train, commercial lighting scene simulation area, hotel lighting scene simulation area, home lighting scene model, office lighting scene simulation area, industrial lighting scene simulation area, outdoor lighting scene Simulation zone and innovative use and future outlook zones.
It not only fully demonstrates the comprehensive strength of Guoxing Optoelectronics' 45 years of glorious history, scientific research strength, industrial chain advantage and corporate culture, but also popularizes the LED lighting principle, product advantages and development trends.
For the next step of the LED lighting channel, Guoxing Optoelectronics still uses the regional total generation and centralized operation methods to make the work fine.
“Our sales team is expanding the secondary dealers one by one, one by one, and one by one. They are also responsible for the sales team formation, market development, advertising, store staff training and follow-up project follow-up work. Xu Zhenfeng, general manager of the National Star Lighting Division, said that for each dealer, the company will set up corresponding protection areas for them to maximize their interests.
"National Star LED lighting is a real route. There are not too many exaggerated advertisements. The development of channels is also a step by step. It will not overwhelm the construction channel outlets, but through market research, choose strong dealers to cooperate. "Chengbo Guoxing LED lighting distributor Wang Bozhen gave a pertinent evaluation.
Guoxing LED lighting relies on the company's strong R&D and innovation strength, and constantly introduces new products. In addition, the market positioning is clear, and the product system based on commercial lighting, light source products and outdoor lighting is determined, and the advantages in the LED lighting market will be increasingly Obviously, we will continue to use the strength of technology research and development and market development to continue the brilliant chapter of National Star LED lighting.
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