On the afternoon of August 2, “2013 Guangdong LED Lighting Supply Chain Good Product Tour Seminar and High-tech Golden Globe Awards Annual LED Good Product Recruitment Activity†was held in the multi-function hall on the third floor of Shenzhen Changfeng Garden Hotel. Nearly 500 LED lighting companies from Shenzhen and surrounding areas gathered together to talk about the development of the LED industry.
Positioning difficult puzzles
"The lighting world has undergone profound changes. LEDs are both electronic products, electrical appliances, and semiconductor products. This involves a lot of complicated things. Lighting companies are faced with difficulties in positioning. There are many confusions when making choices. Dr. Zhang Xiaofei, CEO of Gaogong LED and editor-in-chief of "High-tech LED" series magazine, said at the industrial chain seminar of Shenzhen Station that the fierce market competition has made many companies unable to find their own position: there are product prices here. The positioning problem, as well as the location of the industry chain where the company is located. At the same time, enterprises face various confusions such as “partners†loyalty reduction and e-commerce channels in terms of channels.
Finding problems and solving problems can promote the industry to move forward.
Through this seminar, Gaogong LED hopes to improve the quality of LED products by integrating the cost-effective lighting source and key components and accessories manufacturers in mainland China and overseas, and realize the "China" of our industry with cost-effective products and services. dream". At the same time, the high-tech Golden Globe Awards annual LED good product recruitment activities also launched in this forum, from the young city of Shenzhen to open the 2013 discovery of LED good products!
Zhang Xiaofei, the chief editor of Gaogong LED CEO's "High-tech LED" series magazine, needs to "take the pulse"
According to the data of the High-tech LED Research Institute, the output value of China's LED industry reached 205.9 billion yuan in 2012, a year-on-year increase of 34%, and the growth rate was slightly higher than expected. In 2013, the output value will be close to 300 billion, an increase of 50%. Indoor lighting will grow by more than 120% and outdoor lighting will increase by 100%. In 2013, LED application plans to increase indoor lighting by 80%. It can be said that the LED lighting market has unlimited prospects. This year, lighting has set off a new round of investment fever. This year, a total of 92 lighting projects with a planned investment of 100 million yuan and above will be added.
The LED industry, which has developed so rapidly, has attracted more and more attention and become a "singularity" in the downturn economy. The industry is facing rapid development and faces many problems, but there are seven typical problems in the enterprise itself:
1. The influence of corporate brand is small. 2. Pursue low-end products.
3, long-term development strategy awareness is not strong 4, weak technology, heavy plagiarism and assembly, light research and development 5, quick success, low profitability, low profitability 7, 7, most of the transformation of LED lighting in the past three years
These problems in the LED lighting industry are inherently technical, such as some related to core patents, we can not solve it for the time being. However, some services can be avoided at the level of competition and consciousness, disorderly price competition, inferior products flooding the market, and so on.
How does Zhou Lujun, the marketing director of Philips Lumileds Asia, grasp the “fit†scale is the key
On how to do a good job of lamp beads, I will provide you with a scale today. Everyone has a lot of choices when choosing a lamp bead. Only the right one is good. How to choose, grasp this degree is more important.
The requirements of quality in ISO9000 are very specific, and whether your goods or services can meet the needs of customers clearly or implicitly. Quality has many aspects to show, it can be performance, it can also be functional, durability, appearance and so on. Therefore, the quality of a product is to be integrated with many factors. For example, your technology is very high, but the way it is made is ugly, which is not a good product.
What is a good product? I think a good product is a product that suits your application, a product that matches your brand positioning, and a product that meets your customers' needs. It is not the more expensive product or the best performance is the good product.
Specific to the chip source, there is now more focus on light quality.
Positioning difficult puzzles
"The lighting world has undergone profound changes. LEDs are both electronic products, electrical appliances, and semiconductor products. This involves a lot of complicated things. Lighting companies are faced with difficulties in positioning. There are many confusions when making choices. Dr. Zhang Xiaofei, CEO of Gaogong LED and editor-in-chief of "High-tech LED" series magazine, said at the industrial chain seminar of Shenzhen Station that the fierce market competition has made many companies unable to find their own position: there are product prices here. The positioning problem, as well as the location of the industry chain where the company is located. At the same time, enterprises face various confusions such as “partners†loyalty reduction and e-commerce channels in terms of channels.
Finding problems and solving problems can promote the industry to move forward.
Through this seminar, Gaogong LED hopes to improve the quality of LED products by integrating the cost-effective lighting source and key components and accessories manufacturers in mainland China and overseas, and realize the "China" of our industry with cost-effective products and services. dream". At the same time, the high-tech Golden Globe Awards annual LED good product recruitment activities also launched in this forum, from the young city of Shenzhen to open the 2013 discovery of LED good products!
Activity scene 
Guest Summit
On the topic of "good products" that the industry pays close attention to, Zhou Lujun, Marketing Director of Philips Lumileds Asia, Gong Wen, General Manager of Jingtai Optoelectronics, Li Zhaohua, Deputy General Manager of Mingwei Electronics, Jane Yucang, General Manager of Confucian Electronics, and Mosuo Power LED Indoor Drive Division General Manager Yang Zhichao, Nie Pengxiang, President of Incentive Testing, and other business leaders in the middle and lower reaches of the industry chain gave wonderful speeches and made suggestions for the development of the industry.
Zhang Xiaofei, the chief editor of Gaogong LED CEO's "High-tech LED" series magazine, needs to "take the pulse"
According to the data of the High-tech LED Research Institute, the output value of China's LED industry reached 205.9 billion yuan in 2012, a year-on-year increase of 34%, and the growth rate was slightly higher than expected. In 2013, the output value will be close to 300 billion, an increase of 50%. Indoor lighting will grow by more than 120% and outdoor lighting will increase by 100%. In 2013, LED application plans to increase indoor lighting by 80%. It can be said that the LED lighting market has unlimited prospects. This year, lighting has set off a new round of investment fever. This year, a total of 92 lighting projects with a planned investment of 100 million yuan and above will be added.
The LED industry, which has developed so rapidly, has attracted more and more attention and become a "singularity" in the downturn economy. The industry is facing rapid development and faces many problems, but there are seven typical problems in the enterprise itself:
1. The influence of corporate brand is small. 2. Pursue low-end products.
3, long-term development strategy awareness is not strong 4, weak technology, heavy plagiarism and assembly, light research and development 5, quick success, low profitability, low profitability 7, 7, most of the transformation of LED lighting in the past three years
These problems in the LED lighting industry are inherently technical, such as some related to core patents, we can not solve it for the time being. However, some services can be avoided at the level of competition and consciousness, disorderly price competition, inferior products flooding the market, and so on.
How does Zhou Lujun, the marketing director of Philips Lumileds Asia, grasp the “fit†scale is the key
On how to do a good job of lamp beads, I will provide you with a scale today. Everyone has a lot of choices when choosing a lamp bead. Only the right one is good. How to choose, grasp this degree is more important.
The requirements of quality in ISO9000 are very specific, and whether your goods or services can meet the needs of customers clearly or implicitly. Quality has many aspects to show, it can be performance, it can also be functional, durability, appearance and so on. Therefore, the quality of a product is to be integrated with many factors. For example, your technology is very high, but the way it is made is ugly, which is not a good product.
What is a good product? I think a good product is a product that suits your application, a product that matches your brand positioning, and a product that meets your customers' needs. It is not the more expensive product or the best performance is the good product.
Specific to the chip source, there is now more focus on light quality.
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