Looks great when it comes to fun: Color TV battles come back

Consumer: 105-inch TV is Watchful



At AWE, you will find that enjoying a theater-quality audio-visual feast at home is achievable. 40 inches can not meet people's demand for large-screen film and television, 55-inch looks like a point, 105-inch watching it is called fun. LG105 inch 21:9 surface to true 5K TV gorgeous debut, this price comparable to luxury car "living room Big Mac" has become the reason for many consumers to fluent exhibition area.

Coincidentally, Samsung's 105-inch curved TV is equally stunning, attracting countless consumers to the Samsung booth. LG officials told reporters that 105-inch TV is not currently produced in the country. If necessary, it can be booked and shipped directly to your home after being produced in Korea. The price is also staggering: $699,999. In spite of this, there are still people who spend big sums of money. A consumer who participated in AWE said that if you can buy such a large-size TV, then the house you live in should be large enough. Those who can afford a big house can afford it naturally.

According to relevant statistics, the sales volume of color TVs with 40 inches or more exceeded the 50% to 50.7% for the first time in 2014. "Color TV big screen" has become an irreversible trend, and the next big screen will become the core of the market. Industry sources frankly stated that with the maturity of LCD technology and the continuous improvement of OLED technology, color TV sets will set off a new round of "size war."

Market: 55-inch screen will become the main market


Reporters in the United States, Suning and other supermarkets to see, 4K TV is still the major TV companies promotional and sales of key products. Among them, the 55-inch TV became the first choice for people to purchase living room TV. A sales person from Gome Wannianchang told reporters that in the past few years, consumers were mostly 42-inch when they chose the living room TV. However, these years, the bigger the purchase, the more they chose the 50-inch or more. TV. A woman who had just purchased a 55-inch TV told reporters that she had not intended to buy so much, but when she visited the store, she still felt that the big screen looked better.

According to LG, currently in the 4K TV field, the product size ranges from 43 inches to 84 inches, covering not only the 55-inch to 84-inch large-size segment, but also the 98-inch and 105-inch two super-sized 4K TVs. In the field of OLED TVs, LG's OLED TVs are available in three sizes: 77-inch, 65-inch, and 55-inch. It is not difficult to see that manufacturers continue to increase the size of televisions to meet the diverse needs of different consumers. Skyworth, Hisense, Changhong and other brands also have large screen sizes.

4K large-screen TV has become the mainstream color TV products. Although 4K content is relatively scarce, there is also a war of words on the authenticity of 4K TVs in the market, but they cannot hold back the demand for ultra-clear and large-screen TVs in the market. 2015 will continue to be a critical year for China's color TV industry to continue to deepen its product structure adjustment and industrial transformation and upgrading. Opportunities for market growth will mainly focus on technological upgrading, online market and rural market growth.

In addition to sight, hearing is equally important. Sharp 8K products have a total of 60 speakers built into the back of the screen. By driving these devices separately, they emit audio covering different areas, so that the position of the sound emitted on the screen is exactly the same as the position of the actually heard sound, which makes the live performance of the sound More real and natural. TCL Quantum TV H9700, equipped with top-notch Harman Kardon audio, support for DTS sound and Dolby decoding, original Nautilus sound technology, DDAS dynamic sound Valley technology, so that the effect of the surrounding presence significantly. Skyworth GLED Air is manufactured by JBL, the world's leading audio equipment manufacturer, and is tailor-made for exclusive Warcraft Bluetooth audio combination, 4 full-range loudspeakers and 2 tweeters with Geek Bass 2 passive subwoofer sound and 1.6L acoustic cavity. Volume, four 3-inch woofer, home theater sound very shocking.

Xiaomi: Reverse Line of Supplement Product Line


On March 31, the 55-inch home TV version of Xiaomi TV was officially released at the new rice noodles festival. The world’s first 4K smart TV chip MStar 6A928 processor was used, with the original Samsung RGB 4K LCD screen and the top Swiss backlight module. , Ultra-luxurious combination of the most outstanding 4K display quality, price (including Soundbar, wireless subwoofer) 4999 yuan, on April 8 rice noodles on the same day in the millet net free booking open to buy. Millet TV 55-inch home theater version is the market's third millet smart TV, combined with 40-inch and 49-inch TV millet, Xiaomi has now fully covered the 40-inch, 49-inch, 55-inch three market hot selling.

On April 8th, Xiaomi opened rice flour festival promotion activities, and Xiaomi TV 2 created a miracle in the TV industry. It sold 38,600 units in 12 hours. After learning of the final data, Wang Chuan, co-founder of the millet and head of TV business, said with excitement: "It seems that Xiaomi TV has indeed passed."

The data shows that the current user size of cable TV is 224 million, and IPTV is 32 million. In 2013, there were about 10 million Internet TV users. Currently, there are about 30 million Internet TV users. Internet TV reached the number of users accumulated in IPTV for 8 years in two years. It is not difficult to predict that there will be significant growth in Internet smart TV in 2015. Against this background, a group of TV manufacturers with Internet genes came to the fore and Xiaomi became the biggest winner in the 2015 TV World War. Of course, this is not accidental, and "hardware + content + service" is the biggest secret. In this regard, Wang Chuan believes that "the concept of millet is to live for fever, Internet sales model to cut off the intermediate links, can make rice flour to buy better equipped TV with less money, in the hardware Xiaomi has a natural advantage. ”

How do consumers choose TV size?

Although the big screen trend is obvious, it is not necessarily the bigger the size. In general, we rely on the size of the room and viewing distance to determine the size of an optional flat-panel TV. Recommended reference: straight line distance within 3 meters, room more than 20 m2, should choose 25 to 29 inches; 3 meters straight line distance, room close to 30 square meters, should choose 29 to 34 inches; 4 meters straight line distance, room 30 ~ 40m2, should choose 35 ~ 43 inches; 4 meters above the straight line distance, room 50m2 above, should choose more than 43 inches LCD TV. Nationally recommended television viewing distance is generally about 3 times the size of the TV diagonal.

However, there are currently no established guidelines for consumers to choose TV sizes. With the increasing expression and clarity of television picture quality, consumers are more free to consider TV size and viewing distance. Therefore, we must consider according to the consumer's own situation and preferences.