On the day of LeTV's launch of the car networking program, LeEco also signed a cooperation agreement with BAIC New Energy, BYD and Dongfeng Fengshen. All three car companies will be equipped with LeEco's car networking system ecolink on some models. Not only that, LeTV Auto also officially released the driving recorder and light car kit.
LeTV's layout on the Internet has once again surprised the industry. In fact, in addition to LeTV, the BAT giant has already taken aim at the car networking cake, and has been planning for a long time.
Baidu disclosed the car networking strategy in September 2015 and launched the car networking product - Baidu CarLife. Currently Carlife has been applied to the products of Excelle and Huayang, and Beijing Hyundai Tucson has also been pre-installed.
Zhang Hui, general manager of Baidu's car networking business unit, revealed that in 2016, Baidu's car network will continue to accelerate the landing of car networking products on models. Baidu has already reached cooperation with Audi China, GM and FAW Volkswagen.
Ali launched the YunOS in-vehicle system and reached a strategic cooperation with SAIC. Tencent released the smart safe driving system in January this year, Tencent’s eyes. The crowdfunding activity of this new product was completed in just three days. On the 1st, the Tencent car joint ROM exhibition has once again gained the attention of the industry.
Not only the Internet, but the author noticed that traditional corporate giants also participated in the competition in the car networking market.
In early March, Midea Group announced that it has reached a strategic cooperation with SAIC-GM Anjixing for the first smart home and car networking application in China, and further realized the smart-communication development goal of “people-car-lifeâ€. It is reported that the latest generation of Buick LaCrosse will become the first "users", which is also the first cross-border cooperation application in China.
Recently, Aerospace Science and Technology Holding Group Co., Ltd. (hereinafter referred to as "Aerospace Technology") announced a major asset restructuring announcement, announced that it will acquire the equity of three overseas companies at a price of about 1.7 billion yuan to further expand the automotive electronics business.
The industry believes that the three overseas companies acquired by Aerospace Science and Technology are the overseas assets of the Aerospace Third Institute (hereinafter referred to as the “Aerospace Third Instituteâ€) of the Aerospace Technology Research Institute of China Aerospace Science and Industry Corporation. The transaction shows that the Aerospace Third Institute intends to use aerospace technology as its only automotive power industry platform, and gather all the advantageous resources to build a strategic platform for vehicle networking.
Referring to the rise of the Internet of Vehicles, the industry believes that this has a close relationship with the huge domestic automobile market and the aftermarket.
According to public data, it is estimated that the annual sales volume of 2020 China will exceed 35 million units, which is twice that of the United States. The car has been recognized as the “fourth screen†after mobile phones, TVs and computers. With the saturation of computers and mobile phones, The fourth screen of rapid growth in the regulation of Internet TV will be a new hot spot in the market.
However, the industry believes that although the Internet of Vehicles is a hot spot, consumers are not the primary consideration for purchasing cars. Therefore, the current layout of the Internet is more strategic.
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