As the main force of the traditional home appliance market, the old and famous TV manufacturers have followed the latest developments. From the BP completion rate of key brands from January to September, traditional brands still have more pressure, and Internet brands have continued to make innovations. While stimulating new consumption and expanding market share, some analysts believe that in the Internet age where content is king, the color TV market will usher in a watershed, and Internet TV brands will fully enter the golden age.
Traditional brand pressure Shanda Internet brand has risen suddenly In this year's color TV market, especially in the smart TV field, the market share has undergone tremendous changes. The Internet TV brand has replaced the traditional color TV brand and become the market leader.
According to the data released by AVC, the market share of Internet brands in the TV market in the third quarter was 22.5%, an increase of 11.8 percentage points from the same period of last year; the market share of traditional brands was 63.3%, a decrease of 10.3 percentage points from the same period of last year.
According to a survey, in the appearance, image quality, system, and content, product upgrades meet the needs of consumers, which is a way of value mining. At the same time when hardware homogenization is severe, the system, content, and service are the advantages of Internet brands. Where
Content is King's High-Quality IP Becomes New Focus of Market Competition The reason why Internet TV brands can achieve such achievements in the smart TV market is entirely due to the powerful and rich video resources behind them.
Under the fiercely competitive market prospects, pure purchase of copyrights is no longer sufficient to meet the needs of users. In this regard, PPTV TV has already begun a new round of deployment. In 2017, Juli Media will continue to win the trump card IP for its users and focus more on IP. Cooperation development and independent development.
According to related reports, it learned that IP content will be maximized in various areas such as derivative, offline expansion, and business cooperation. Among them, the broadcast of the 2017 heartwarming drama “Cool Health, can we not be sad?†will be completed. It will become a highlight of all-round cooperation between Ju Li and Ciwen Group.
Not only that, but also through the strategic cooperation with CBS, Juli Media will plan to introduce the proud performances of popular new dramas such as “Star Trek†and “Hangzhou Tianlongâ€.
Marketing Focus Online Channels Emerging Forms Closer to Consumers In the market, in addition to product differentiation, Internet brands are also seeking breakthroughs in marketing and channel layout, creating unique new forms, and forming more with consumers. Interaction and mutual benefit.
It is reported that on the following October 29th, PPTV TV and Suning Tesco will hold “Daily Day†activities, and more than ten of their smart TV models will participate.
Including PPTV 40C2 40-inch high-definition Internet TV suitable for living room, PPTV 50C2S 50-inch Internet TV, PPTV 49P2 49-inch 4K ultra-high-definition Internet TV known for top hardware, PPTV-55T 55-inch 4K ultra-high-definition Internet TV.
In addition to the IP customization products, the "PP Day" on the PPTV Liverpool customized version of the smart TV will also usher in the starting sale, which uses a unique design that fits the Liverpool team, using LG original 65-inch 4K screen, Equipped with MEMC chip motion picture quality compensation technology to further enhance the clear fluency of the motion picture.
Regardless of products, content, and services, the future market development can be seen from a series of changes. The Internet TV brand has entered the golden age, and the continued power of brands such as PPTV will drive a new wave of changes in the market.
Traditional brand pressure Shanda Internet brand has risen suddenly In this year's color TV market, especially in the smart TV field, the market share has undergone tremendous changes. The Internet TV brand has replaced the traditional color TV brand and become the market leader.
According to a survey, in the appearance, image quality, system, and content, product upgrades meet the needs of consumers, which is a way of value mining. At the same time when hardware homogenization is severe, the system, content, and service are the advantages of Internet brands. Where
Content is King's High-Quality IP Becomes New Focus of Market Competition The reason why Internet TV brands can achieve such achievements in the smart TV market is entirely due to the powerful and rich video resources behind them.
Under the fiercely competitive market prospects, pure purchase of copyrights is no longer sufficient to meet the needs of users. In this regard, PPTV TV has already begun a new round of deployment. In 2017, Juli Media will continue to win the trump card IP for its users and focus more on IP. Cooperation development and independent development.
According to related reports, it learned that IP content will be maximized in various areas such as derivative, offline expansion, and business cooperation. Among them, the broadcast of the 2017 heartwarming drama “Cool Health, can we not be sad?†will be completed. It will become a highlight of all-round cooperation between Ju Li and Ciwen Group.
Not only that, but also through the strategic cooperation with CBS, Juli Media will plan to introduce the proud performances of popular new dramas such as “Star Trek†and “Hangzhou Tianlongâ€.
Marketing Focus Online Channels Emerging Forms Closer to Consumers In the market, in addition to product differentiation, Internet brands are also seeking breakthroughs in marketing and channel layout, creating unique new forms, and forming more with consumers. Interaction and mutual benefit.
It is reported that on the following October 29th, PPTV TV and Suning Tesco will hold “Daily Day†activities, and more than ten of their smart TV models will participate.
Including PPTV 40C2 40-inch high-definition Internet TV suitable for living room, PPTV 50C2S 50-inch Internet TV, PPTV 49P2 49-inch 4K ultra-high-definition Internet TV known for top hardware, PPTV-55T 55-inch 4K ultra-high-definition Internet TV.
Regardless of products, content, and services, the future market development can be seen from a series of changes. The Internet TV brand has entered the golden age, and the continued power of brands such as PPTV will drive a new wave of changes in the market.
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