Nokia ’s European manager revealed before the Mobile World Congress in Barcelona that Nokia has put all its treasures on the Windows Phone strategy, and there is no “B planâ€.
Forbes reported that according to a source from a Nokia partner company, Nokia is rumored to release a new Windows Phone phone at the World Mobile Communications Conference, which is positioned as a high-end smartphone with "unusual software features."
At the same time, Nokia ’s European manager Victor Saejis told the Swedish financial newspaper Dagens Industri that Nokia did not prepare an emergency plan for the failure of the Windows Phone strategy. He said, "Plan B is to ensure the success of Plan A."
Facing the fierce competition from Android and iOS, Nokia has high hopes for Windows Phone and has not taken insurance measures for its bets.
Despite its reputation in terms of hardware, Nokia has been frustrated by software for a long time, including the fate of MeeGo OS and the steady decline of Symbian. Saejis said: "It seems like everything is starting again."
Saejis also admitted that the success of the US market is crucial to Nokia's global strategy. He said: "If we want to succeed in the global market, we must succeed in the US market."
Nokia moves assembly business to Asia, plans to lay off 4,000 people
Nokia also announced that it will cut manufacturing operations in Hungary, Mexico and Finland, and transfer product assembly operations to its Asian plants. Nokia said the move would result in about 4,000 job cuts.
In a statement, Nokia said: "The product assembly business was moved to Asia to speed up the time to market." The company also said that the move will also enable Nokia to work more closely with suppliers and enable it to "faster Introduce innovative products to the market and ultimately enhance competitiveness. "
Niklas Savander, Nokia's executive vice president of marketing, said: "We know that the planned changes are very difficult for employees. During this adjustment process, we will definitely help our employees and their local communities."
Nokia ’s European factories are located in Komarom, Hungary and Salo, Finland, while its Mexican factory is located in Reynosa. Savander said that these factories will now shift their focus to the customization of smartphone products, no longer focusing on assembly.
Savander said: "Through these changes, we will continue to play an important role in Komarom, Reynosa and Salo and factories to serve our smartphone customers."
The layoffs will be carried out in phases before the end of 2012, and Nokia said it will provide "a comprehensive support plan in line with local conditions, including financial support and assistance to local employees for reemployment."
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